Iyanya Onoyom Mbuk, known by his stage name Iyanya, is a Nigerian singer and songwriter who rose to prominence after winning the first season of Project Fame West Africa. Born on October 31, 1986, in Calabar, Cross River State, Nigeria, Iyanya has left an indelible mark on the music industry with his distinctive style and hit songs like “Kukere.” This overview delves into his early life, education, career milestones, and notable achievements.
Early Life And Education
Iyanya’s journey began on Palm Street in Calabar, where his mother served as a headmistress, and his father worked as a forester. Unfortunately, tragedy struck in 2008 when both of his parents and his older brother passed away. Despite these challenges, Iyanya’s early exposure to music in his grandfather’s church choir ignited his passion for the art form. He completed his primary, secondary, and university education in Calabar, graduating with a degree in Business Management from the University of Calabar.
Iyanya’s Career
After completing his education, Iyanya worked in a hotel while honing his vocal skills by performing karaoke at local bars, including Fiesta Fries Bar, Mirage Nite Club, and West-Life. Inspired by the celebrity lifestyle of artists like 2 Face Idibia and Olu Maintain, Iyanya transitioned from being a rapper known as “Lofty” to pursuing a professional music career.
Project Fame West Africa (2008)
In 2008, encouraged by KCee from KC Presh, Iyanya auditioned for the first season of Project Fame West Africa. His exceptional talent propelled him to victory, marking the beginning of his musical journey.
Debut Album – “My Story” (2009)
Following his Project Fame success, Iyanya recorded his debut studio album, “My Story,” released in 2009. Despite facing challenges with distribution and promotion, the album showcased Iyanya’s versatility as an R&B artist, featuring tracks like “Iyanya” and “Love Truly.”
Global Success with “Kukere” (2012)
Iyanya’s breakthrough came with the release of “Kukere” in 2012. The single, influenced by the Etighi dance from Calabar, achieved global success, particularly in Nigeria, Ghana, and the United Kingdom. This marked a turning point in Iyanya’s career.
Co-Founding Made Men Music Group (2011)
In collaboration with Ubi Franklin, Iyanya co-founded the record label Made Men Music Group in 2011, contributing to the growth of emerging Nigerian artists.
Solo Phones Nigeria Ambassadorship (2013)
Iyanya’s influence extended beyond music as he became an ambassador for Solo Phones Nigeria in 2013. The one-year deal, reportedly worth $220,000, showcased his appeal beyond the music industry.
Mavin Records And Musical Evolution (2016)
In 2016, Iyanya signed a record deal with Mavin Records, expanding his musical horizons. This move reflected his continuous evolution as an artist seeking versatility in genres like R&B and Afrobeat.
Endorsements And Awards
Iyanya’s impact goes beyond music, with endorsements from Solo Phones Nigeria and Zinox Computers. His accolades include the prestigious Artist of the Year award at The Headies in 2013.
