If you’re not the influencer, you have to hire the influencers. If you don’t have a personal brand, you have to pay for the personal brands. If you’re not the talent, you have to find the talent. But a strong personal brand can open doors to countless opportunities. Be the talent.
Entrepreneurs, freelancers and aspiring thought leaders need to get involved, and the right tools can make a big difference. AI is changing the game, offering new ways to create, manage, and grow your online presence.
Here are six AI tools that can help you build a standout personal brand without breaking the bank or eating up all your time. Think beyond ChatGPT to change your game.
Build your personal brand in 2024: 5 AI tools to stay consistent
Perplexity
Perplexity is a newcomer in the world of search engines, but it’s making waves (and has even been dubbed “the Google killer”). It combines the best of traditional search with AI assistance, giving entrepreneurs quick access to accurate, up-to-date information. Unlike Google, where you might spend time sifting through results, Perplexity serves up concise answers and relevant facts right away.
For personal branding, Perplexity is a goldmine. It provides verified facts that you can use as hooks for social media posts or quotes in interviews. This tool helps you stay current and knowledgeable in your field without spending hours on research (or fact-checking ChatGPT’s responses). By consistently sharing accurate, insightful information, you position yourself as a go-to expert in your industry. It’s like having a research assistant by your side, helping you build credibility with every post or comment.
Looka
Looka is an AI-powered design platform that’s changing the game for entrepreneurs who need branding super fast. It uses a simple questionnaire to understand your style and preferences, then generates logos, color schemes, and other brand assets. For busy founders, it’s a quick way to get a professional look without hiring a designer.
Consistency is key for a strong personal brand. Looka helps you create a uniform visual identity across all platforms. This consistency signals credibility, professionalism and attention to detail, getting you above everyone who hasn’t considered design. With Looka, you can ensure your LinkedIn profile, website, and social media graphics all have the same look and feel, reinforcing your personal brand every time someone encounters your content or name.
Fathom
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Fathom is an AI note-taker that’s becoming a must-have for entrepreneurs who spend a lot of time in meetings. It records, transcribes, and summarizes conversations, pulling out key points and action items. This tool frees you up to focus on the discussion at hand, knowing you won’t miss important details.
For personal branding, Fathom is a secret weapon. Every conversation you have likely contains nuggets of wisdom that could be turned into content with the right prompt. Fathom captures these moments, giving you an abundance of material for blogs, social media updates, or newsletter content. It’s like having a personal scribe, ensuring that your brilliant ideas don’t get lost or forgotten as you rush between meetings. Plus, you can use your transcripts to improve as a professional overall. Don’t waste a sentence.
Canva
This design platform keeps getting better, and Canva’s AI upgrades have turned it into a branding powerhouse. Using its Magic Studio, you can create custom assets such as LinkedIn banners, presentations and Instagram post drafts straight from your ideas, simply by describing them. After that, Magic Write generates text in your unique tone, and Magic Switch instantly reformats designs for different platforms.
Using Canva is like having a 24/7 personal graphic designer. For even more leverage, identify a member of your team to become a Canva AI pro. Supercharge their output when they connect your other apps and learn all the tricks. Accompany every post with an on-brand image, animation or carousel, created in a few magic clicks.
Zapier
Zapier is an automation tool that connects different apps and services, creating workflows that save time and reduce errors. While not AI itself, Zapier helps you put AI to use. For entrepreneurs juggling multiple tools and platforms, this can be a game-changer. It can automate repetitive tasks, ensuring that information flows smoothly between your various systems.
Make everything appear effortlessly organized. Be responsive even when you’re busy. Zapier is here to help. Link every AI tool you’re using to Zapier, so they talk to each other. Run your ChatGPT searches automatically, send your leads from AI lead-generation straight to your CRM. Connect up all your systems so you’re never downloading CSV files and reuploading them, and move people from every marketing channel into your marketing funnel so you don’t miss opportunities to keep in touch and upsell.
Claude
Claude is an AI assistant created by Anthropic, designed to handle a wide range of tasks from writing to analysis. For entrepreneurs, it’s like having a skilled collaborator available 24/7. Claude is skilled in copywriting, and has won over many entrepreneurs who are fed up of ChatGPTisms.
Because Claude shines in its ability to adapt to your unique voice and style, you can use it to repurpose your content for different platforms. Don’t lose your personal voice when posting elsewhere. Give Claude examples of your work and specify which words to avoid, to train it to write in a way that authentically represents your brand. Produce more content without sacrificing quality or authenticity.
AI tools to build your personal brand in 2024
Show up with confidence, supported by a foundation of tech that stands up to scrutiny. These AI tools can supercharge your personal branding efforts, saving you time and helping you maintain a strong, consistent presence online. Between Perplexity, Looka, Fathom, Canva, Zapier and Claude, you’re good to build your personal brand and see what’s possible.
